Talking Trash

DDB Berlin have pushed the boundary for client VW with their new ambient campaign to let Germany know that the new Polo is made from 95% recycled materials. Recycling is big in Germany [and Japan] and DDB decided to use recycling bins, a previously underutilised space, to get their point across. Whilst I feel the execution is eye-catching and [kinda] gets the point across, I also feel the campaign is a dangerous one that  renders the product disposable or compares the car to trash. Or is it just me?

Der new Polo, made from 95% recycled materials

"Two Martinis, bitte."

"Dry?"

"Nein, I said TWO!"

brandslut xoxo