Burritovertising

I'm busy writing a food trend report (yes, I get paid to research cupcakes and things) and I've just stumbled upon a clever little ambient campaign for McDonald's Canada, courtesy of agency Cossette. I think this is a clever way to turn a seemingly tired medium into a tactical communication device. I just love the thought of men in suits commuting with McDonald's breakfast burritos rolled neatly beneath their armpits.

And in my information search I found Burrito Cat, courtesy of icanhascheezburger, a must see for all you pussy lovers out there.

brandslut xoxo